Resource Library Archive

For over a decade, Insite Software has been connecting the online and offline seller and reseller experience for manufacturers, distributers, and other business-to-business organizations.

Sales leads are the lifeblood of any growing business. In fact, without enough leads, there may not be any growth at all. But simply generating a large quantity of leads isn’t the complete solution.

As the days of selling big one-size-fits-all project solutions dwindle, business decision makers are looking for tailored solutions that are specific to their industry and issues, and it’s important that sellers keep up with these changing buying patterns.

Over the last several months, I have been working closely with IDC to better understand the opportunity for Microsoft partners in the cloud and how partners can go after this opportunity.

Fireminds has a rare transformation story. The 2015 Bermuda partner of the year began as a standard IT shop. The team then developed a ticketing solution built on Microsoft Azure...

In a world of speeds and feeds, it’s easy to forget that providing IT services is still a business of, by and for other people. Nowhere is that more true than when it comes to hiring and training your own staff.

There is no question about it: competition in the tech market is getting fierce. So how do you stand out in a crowded marketplace?

Connecting with potential customers is challenging our industry's crowded marketplace. So many vendors, so many solutions: when it's time to purchase an IT solution, how does a prospect decide?

According to Michael Rosenbaum of Catalyst DevWorks, by 2020, there will be 1.4M computer specialist job openings and less than 30 percent of the needed qualified grads to fill them.

The cloud is great for users, but for services providers, it presents new challenges. Being a services provider has historically meant providing, well, services: design, support, backups and a great deal more.

If knowledge is power, then knowledge of who your customers are, what they want, where to reach them, and what to say when you’ve got their attention is serious business power.