Resource Library Archive

In my recent travels I have discussed with many of you the shifting power structure within our customer’s making buying decisions.

SEO. SEM. PPC. SERP? An overwhelming amount of terms get thrown around in conversations about digital marketing.

Attracting new customers for cloud services is an undertaking that’s not only important, but also challenging. It’s one thing to migrate current customers from on-premises services to those on the cloud.

The process required for recruiting channel partners is very similar to the process required for recruiting key positions in your company.

Building an indirect channel essentially requires the development of three basic frameworks: an ideal partner profile, a channel partner agreement, and a channel partner program.

We will illustrate the concept of channel as an integrated element of your product offering and value proposition through a short case study.

It is not only about your product, but about enabling your channel partners to build and scale a successful business model with your product as a key component of their customer value proposition.

Looking to get started in managed services? Smart move. This sector of the tech business is growing by leaps and bounds.

The choice between serving customers directly through your own marketing and sales efforts or using independent channel partners is highly affected by the nature of your business model.

Sure, you’re providing great cloud solutions to your customers. But are your customers fully utilizing those solutions, getting the greatest possible payback from their investments?

We all know intuitively that a customer’s satisfaction and usage can be significantly impacted by their onboarding experience.
Clearly, digital marketing is critical to success in the modern marketplace, but it’s also complex and changing fast.