In my recent travels I have discussed with many of you the shifting power structure within our customer’s making buying decisions.
Resource Library Archive
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 SEO. SEM. PPC. SERP? An overwhelming amount of terms get thrown around in conversations about digital marketing. |
 Attracting new customers for cloud services is an undertaking that’s not only important, but also challenging. It’s one thing to migrate current customers from on-premises services to those on the cloud. |
 The process required for recruiting channel partners is very similar to the process required for recruiting key positions in your company. |
 Building an indirect channel essentially requires the development of three basic frameworks: an ideal partner profile, a channel partner agreement, and a channel partner program. |
 We will illustrate the concept of channel as an integrated element of your product offering and value proposition through a short case study. |
 It is not only about your product, but about enabling your channel partners to build and scale a successful business model with your product as a key component of their customer value proposition. |
 Looking to get started in managed services? Smart move. This sector of the tech business is growing by leaps and bounds. |
 The choice between serving customers directly through your own marketing and sales efforts or using independent channel partners is highly affected by the nature of your business model. |
 Sure, you’re providing great cloud solutions to your customers. But are your customers fully utilizing those solutions, getting the greatest possible payback from their investments? |
 We all know intuitively that a customer’s satisfaction and usage can be significantly impacted by their onboarding experience. |
 Clearly, digital marketing is critical to success in the modern marketplace, but it’s also complex and changing fast. |