What’s compliance got to do with building your cloud-services business? A lot.
Profitability Archive
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 Having been in marketing for 17 years, I can attest to the traditional divide between sales and marketing. In the early days of my career, I spent plenty of time trying to get sales to follow up on the leads generated at tradeshows and events and through marketing campaigns I had driven |
 It is crucial for partners to think through ways to specialize and differentiate their business in order to protect their price points and margins. |
 It’s a jungle out there—competition in the cloud is growing by the day. Is your business ready to keep up? |
 IDC predicts that by the end of 2017, two-thirds of Global 2000 companies will have digital transformation at the center of their corporate strategy. |
 Over the last several months, I have been working closely with IDC to better understand the opportunity for Microsoft partners in the cloud and how partners can go after this opportunity. |
 There is no question about it: competition in the tech market is getting fierce. So how do you stand out in a crowded marketplace?
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 How do you increase the stability of your business model while maintaining predictability in your cash flow? |
 The first month of the New year is a great time for innovation. January’s perfect for asking: What worked last year? What didn’t? And looking ahead, how can we innovate? |
 How will you differentiate yourself from competitors in the coming year? To quote Russell Wilson, quarterback of the Seattle Seahawks, “The Separation is in the Preparation.” |
 Bill Gates predicted a long-lasting trend in his well-known “Content is King” article, published almost exactly 20 years ago, when he claimed that content would reign as ruler of the digital market |
 Revenue is good. But recurring revenue? Even better. So how can solution providers get cloud revenues that recur — again and again? |