Profitability Archive

What’s compliance got to do with building your cloud-services business? A lot.

Having been in marketing for 17 years, I can attest to the traditional divide between sales and marketing. In the early days of my career, I spent plenty of time trying to get sales to follow up on the leads generated at tradeshows and events and through marketing campaigns I had driven

It is crucial for partners to think through ways to specialize and differentiate their business in order to protect their price points and margins.

It’s a jungle out there—competition in the cloud is growing by the day. Is your business ready to keep up?

IDC predicts that by the end of 2017, two-thirds of Global 2000 companies will have digital transformation at the center of their corporate strategy.

Over the last several months, I have been working closely with IDC to better understand the opportunity for Microsoft partners in the cloud and how partners can go after this opportunity.

There is no question about it: competition in the tech market is getting fierce. So how do you stand out in a crowded marketplace?
How do you increase the stability of your business model while maintaining predictability in your cash flow?

The first month of the New year is a great time for innovation. January’s perfect for asking: What worked last year? What didn’t? And looking ahead, how can we innovate?

How will you differentiate yourself from competitors in the coming year? To quote Russell Wilson, quarterback of the Seattle Seahawks, “The Separation is in the Preparation.”

Bill Gates predicted a long-lasting trend in his well-known “Content is King” article, published almost exactly 20 years ago, when he claimed that content would reign as ruler of the digital market

Revenue is good. But recurring revenue? Even better. So how can solution providers get cloud revenues that recur — again and again?