By Jennifer Tomlinson, Sr. Marketing Manager, Microsoft Partner Network on January 4, 2016
Bill Gates predicted a long-lasting trend in his well-known “Content is King” article, published almost exactly 20 years ago, when he claimed that content would reign as ruler of the digital marketing realm.
"The broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate." Bill Gates, Content is King, 1996
That’s because these days, you just can’t wait for customers to come to you. You need to go find them where they are—and they’re online. You have to attract their attention, speak to their pain points, demonstrate your ability to help them achieve their goals, and engage them in valuable two-way conversations.
Make content king of your marketing
So how do you provide great information that brings prospects to your site and converts them to leads?
It doesn’t have to be complex or difficult. To get you started, here are my tips on steps you can take to create and distribute valuable, relevant, and consistent content. Read the full blog.
Having been in marketing for 17 years, I can attest to the traditional divide between sales and marketing. In the early days of my career, I spent plenty of time trying to get sales to follow up on the leads generated at tradeshows and events and through marketing campaigns I had driven
