Managing the Customer Relationship Archive

The IT industry is sold on the cloud. But your customers? Maybe not so much. On the industry side, suppliers, service providers, VARs and others have leapt onto the cloud bandwagon. And why not?

Azure, of course, is Microsoft’s collection of integrated cloud services. These services include analytics, high-performance computing, database, mobile, networking and web.

Cloud-based product suites like Office 365 let users switch on multiple applications with new levels of ease and speed. But helping them get the most value isn’t always as fast or easy.

As the days of selling big one-size-fits-all project solutions dwindle, business decision makers are looking for tailored solutions that are specific to their industry and issues, and it’s important that sellers keep up with these changing buying patterns.

Connecting with potential customers is challenging our industry's crowded marketplace. So many vendors, so many solutions: when it's time to purchase an IT solution, how does a prospect decide?

The cloud is great for users, but for services providers, it presents new challenges. Being a services provider has historically meant providing, well, services: design, support, backups and a great deal more.

If knowledge is power, then knowledge of who your customers are, what they want, where to reach them, and what to say when you’ve got their attention is serious business power.

Attracting new customers for cloud services is an undertaking that’s not only important, but also challenging. It’s one thing to migrate current customers from on-premises services to those on the cloud.

Digital security is top of mind for anyone on the Internet, and for good reason. Not only are hackers more sophisticated, better organized, and better funded than ever...

In our discussion with many customers, we see they are very excited by the fact that Windows will deliver innovation over time.

Customer advocacy means making your customers the hero of your marketing. You want to help them tell the story of how they faced a challenge and – with your help and some great technology solutions – overcame it to achieve great success.