Managing the Customer Relationship Archive

Managing the Customer Relationship Why Customers Still Fear the Cloud — and How You Can Help The IT industry is sold on the cloud. But your customers? Maybe not so much. On the industry side, suppliers, service providers, VARs and others have leapt onto the cloud bandwagon. And why not?	Managing the Customer Relationship What’s the best way to help customers add Azure features? Azure, of course, is Microsoft’s collection of integrated cloud services. These services include analytics, high-performance computing, database, mobile, networking and web.	Managing the Customer Relationship Helping Customers Make the ‘Value Journey’ to the Cloud Cloud-based product suites like Office 365 let users switch on multiple applications with new levels of ease and speed. But helping them get the most value isn’t always as fast or easy.
Managing the Customer Relationship What your sales team needs to keep up with evolving customers As the days of selling big one-size-fits-all project solutions dwindle, business decision makers are looking for tailored solutions that are specific to their industry and issues, and it’s important that sellers keep up with these changing buying patterns.	Managing the Customer Relationship How to connect with IT buyers Connecting with potential customers is challenging our industry's crowded marketplace. So many vendors, so many solutions: when it's time to purchase an IT solution, how does a prospect decide?	Managing the Customer Relationship To “Productize” Cloud Migration, Focus Customers on Outcomes The cloud is great for users, but for services providers, it presents new challenges. Being a services provider has historically meant providing, well, services: design, support, backups and a great deal more.
Managing the Customer Relationship How to use marketing automation to reach more customers and prospects If knowledge is power, then knowledge of who your customers are, what they want, where to reach them, and what to say when you’ve got their attention is serious business power.	Managing the Customer Relationship Industry Perspective: Selling Cloud Services to New Customers Attracting new customers for cloud services is an undertaking that’s not only important, but also challenging. It’s one thing to migrate current customers from on-premises services to those on the cloud.	Managing the Customer Relationship Talking Security: seizing the opportunity Digital security is top of mind for anyone on the Internet, and for good reason. Not only are hackers more sophisticated, better organized, and better funded than ever...
Managing the Customer Relationship Help your customers get the most out of Windows 10 In our discussion with many customers, we see they are very excited by the fact that Windows will deliver innovation over time.	Managing the Customer Relationship It’s a bird! It’s a plane! It’s…your customer! Customer advocacy means making your customers the hero of your marketing. You want to help them tell the story of how they faced a challenge and – with your help and some great technology solutions – overcame it to achieve great success.

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