By Jennifer Tomlinson, Sr. Marketing Manager, Microsoft Partner Network on November 11, 2015
"97% of B2B buyers that that user generated content such as peer reviews is more credible than other types of content"
With numbers like these, it’s clear that your customers are the “hero” of your marketing. Their good opinion of you on social media, review sites, and your own website is a serious superpower. Why?
Because when it comes to making a major purchase, the opinions of our peers matter to us. A lot.
Far more impactful than the marketing messages we get from companies that want our business are the reviews we get from our peers. The good news is, you can leverage this preference through Customer Advocacy.
Leverage your customers' superpowers for good
Customer advocacy means making your customers the hero of your marketing. You want to help them tell the story of how they faced a challenge and – with your help and some great technology solutions – overcame it to achieve great success. Read the full blog.
At MPN, we know very well that finding the right type of partnerships is key to finding success in today’s incredibly competitive market. Some partner combinations meld together wonderfully to create truly satisfying success...
Founded in 2012 by college roommates Sarim Khan and Rusty Johnson, SharpCloud offers a unique data-driven, visual presentation software for enterprises.
Customer advocacy means making your customers the hero of your marketing. You want to help them tell the story of how they faced a challenge and – with your help and some great technology solutions – overcame it to achieve great success.
