Which sounds better to you: “Let me tell you about a bunch of really great solutions to make your life easier” or “Want to race?” Yeah, me too. One of our biggest difficulties at HP is educating a potential customer about the services HP can provide. We have so many offerings and solutions that it can be challenging for clients to understand which solution best addresses their business problem. We wanted a better way to connect with clients, and to connect on their terms, about their specific and most pressing issues. And we wanted everyone to have fun doing it. Is that too much to ask?

 

As it turns out, no, it wasn’t too much to ask. Gamification is a hot topic in tech now, and with good reason. Games are an engaging way to interact with and retain new information, so we decided when it comes to winning over business challenges, we were going to put our customers in the driver’s seat.

 

The demo we call The Race to the New Style of IT takes advantage of the fact that people love to drive cars – fast – and love to compete. At events, people are drawn in by the big racing screen, the energy, the noise of roaring engines, the real-time Twitter feed, and the laughter. Read the full blog now.