You’ve done the hard work to transition to the cloud – now how do you build a sustainably profitable business once you’re there? I believe there are four key pillars of building an optimized cloud strategy: Creating Scale, Developing Focus, Increasing Value, and Creating Stickiness. “What,” I hear you ask, “is ‘creating stickiness’ and why would I want to do that?”

 

Creating stickiness is all about looking for opportunities to entrench your solutions and increase switching costs. Developing and deploying intellectual property (IP) that becomes a part of the daily life of a customer is one of the best ways to increase stickiness. It is important to remember that once your solution is sold, you should take steps to drive adoption.  Read the full blog here.