How to find the right partners, products, and processes with an Indirect CSP provider
By Brent Combest, Director, Partner Profitability & Compete Microsoft on January 4, 2016
If you’re a reseller trying to offer a range of cloud services and solutions on your own, or an ISV searching for customers, trust me, there’s a better way.
In a recent conversation with Aleksi Partanen, ALSO’s Senior VP of Digital Services, he described for me that for resellers and ISVs to maximize profitability in the cloud, they need a combination of the right partners, products, and process.
And Cloud Solution Provider (CSP) Indirect providers like ALSO can provide them all.
Working with an Indirect CSP provider means tapping into a rich, established marketplace of partners, solutions, and opportunity, without having to build it all from scratch. Need a quick refresher on CSPs? Check out my previous blog.
Right Partners.
Let’s say you’re a reseller with customers who are asking for more cloud solutions. You could go out and talk to a number of vendors, distributors and ISVs, do your due diligence, create relationships, draw up contracts, etc. But it takes a lot of work and time to manage those relationships on an ongoing basis! That’s where Indirect providers leveraging CSPs like ALSO with ALSO Cloud Marketplace come in: they’ll do that work for you through a wide range of vetted vendors.
Microsoft Partner Network partners Wise and Dynateam both operate in the Dynamics NAV space—usually more of a recipe for competition than cooperation. However, the combination works well for this particular pairing...
At MPN, we know very well that finding the right type of partnerships is key to finding success in today’s incredibly competitive market. Some partner combinations meld together wonderfully to create truly satisfying success...
Does the cloud really change everything? In a word, yes. How do I know? Because we recently commissioned a survey of more than 100 leaders from U.S. channel organizations.
Partners who don’t already have a cloud strategy today have the opportunity to find an indirect partner that is fully supportive and can help produce healthy margins.
