Case Study: Moving at the Speed of Cloud

 

Microsoft champions partner-to-partner collaboration; the concept thrives in its DNA. And it’s not an Ivory Tower ideal. The company itself sets a vibrant example.

When Microsoft’s Steve Luper needed to create a tool for Azure partners, he turned to a Gold Cloud Platform partner: 10th Magnitude.

Founded in 2010, 10th Magnitude was conceived in high-pedigree IT, but didn’t inherit any earthly hardware genes. They’ve never even owned a server. They were born in the cloud and live in the cloud. Because they rely wholeheartedly on Azure, they can innovate, renovate and navigate there with ease. Their mastery and energy was just what Steve needed.

It might seem ironic, counter-cultural—or even risky—to reach beyond Microsoft to build a catalog for Azure. But who better to partner with than supreme experts and downright diehard fans?
 

Here’s what happened.