Marketing organizations are getting more money. That provides an opportunity for better alignment with IT.

As corporate IT organizations outline their priorities and prepare for the pressures that await them in 2016, there are five trends that could spell opportunity for service providers.

Spending on marketing technology is expected to reach $32 billion by 2018. According to IDC, solution providers are uniquely suited to win a slice of that as it recommends companies invest in marketing-as-a-service (MaaS) solutions.

Chief marketing officers hold key purse strings when it comes to IT budgets. Here are four expert tips to help solution providers target marketing budgets.

A study offers an honest look at how companies are implementing BYOD policies. The upshot is that most companies don't have them, which creates an opening for partners to help bring them over to the other side.

Solution providers that focus on software asset management have some ammunition to make their case to clients: a new study by a London-based vendor that says unused software is costing U.S. companies $30 billion.

If software testing is part of your business model, here’s a solution provider’s perspective on five strategies that can ensure your tests are working for you and your clients, rather than against you.

How do you get your customers to keep coming back to you and build recurring revenue? Here are seven tips from cloud-based subscription billing provider Aria Systems, from customer relationships to how you sell and how you collect money.

Ted Garner transformed the sales organization at IT Weapons and transitioned the solution provider from a product-centric to a service-centric business model by following these six steps.

The corporate IT organization is changing, and so is the way they buy technology. How can partners respond to that? Here are five tips from a CEO with years of industry experience.

More enterprises are shifting their technology investment priorities to such areas as analytics and cloud, according to the findings of a Deloitte survey of chief information officers. Here’s how solution providers can capitalize.

As technology becomes more pervasive throughout your typical business, does the chief information officer still play a role in IT purchasing decisions? The answer appears to be “yes,” which means you may be courting peril if you try to do an end run around the CIO.

An IT management software exec discusses the different ways partners can help clients adopt cloud.

Amid many partner opportunities in security, here are five reasons VARs may want to check out secure file sharing and collaboration.

TerraNova Consulting Group explains how the channel can add to their recurring revenue streams through wireless plans.

Brocade's CMO breaks down how solution providers should treat and best utilize LinkedIn, Facebook and Twitter.

Take it from a marketing professional: You need IT’s help to drive success in 2016.

Startups don't always invest in the channel from Day One. However, advanced threat detection startup Cyphort did, and the investment is starting to pay off, channel chief Denise Hayman said. 

How can a marketing organization for a multi-billion dollar solution provider become more effective? It took a combination of planning, people and technology. Here’s the story from the chief marketing officer of Avanade.

How can channel partners become more knowledgeable about the cloud and making money from it? Take some tips from the CEO of master agent PlanetOne Communications, who created an online repository, Cloud 411, which could hold answers for you.