By Gavriella Schuster, General Manager, Worldwide Partner Group Microsoft on November 3, 2015
Being a Microsoft Partner is about much more than just your relationship with Microsoft. In fact, one of the most valuable assets that our network has to offer is one of the most underutilized: other partners in the network.
Stay with me--I know that might seem counter-intuitive.
It’s not.
The partners I have met who are most successful have a collaborative mindset: rather than viewing other partners as their competitors, they see opportunities. They unlock new markets by offering more complete solutions to their customers, and they strengthen their relationships with customers by recommending strong partners with complementary expertise.
As a matter of fact, the definition of an ecosystem is a system, or a group of interconnected elements, formed by the interaction of a community with their environment. We have an incredible partner ecosystem that we have been nurturing for more than 30 years.
The Powering of Partnering
We’ve known collaboration is a game-changer for our partners for a while now, but a recent IDC study confirmed it. According to their research, when you and the right partner join forces, three things are bound to happen.
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