Learning from the Millennial mindset

We live in an increasingly “connected” world. Millennials especially have grown up in a culture where they have an app to order pizza and arguments are resolved immediately, with the help of Siri. During their formative years, Millennials witnessed a long period of economic uncertainty, but at the same time, they were the first to grow up with things like Internet, email, and cell phones, which they take for granted. As a result they are well-connected, avid social media users who value community, family, and creativity. While many of us in the workforce don’t have this same experience, at BrightStarr we believe there is a lot that we can learn from the “Millennial mindset” – and a lot of ways their approach to the world can benefit our approach to doing business.
The Millennial approach to life
Millennials have never known a world that wasn’t linked by digital devices, and the connectedness and immediacy of that world impacts how they choose to interact with it. The connected world is completely normal to them, to the point where digital is the default. For example, The New York Times reports that one twenty-something from California asked if he could identify his recently deceased mother from a photo sent by text. That may sound shocking to us older folks, but the funeral parlor honored his request. Where we might see the request for a texted photo as a disconnect with his mother, Millennials see connection. The fact that the connection is digital doesn’t make it less genuine. It’s a prime example of how young adults are changing the way we do things, and given the way the world is trending, we might all benefit from letting go of our assumptions of what “connection” looks like. Read the full blog.