Welcome to the third white paper in our 9 Tips series on the sales funnel. This one is for the Vice President of Sales or otherwise head of sales for the organization. If this sounds like you then you’ll find these 9 Tips relate to your level of responsibility and give you insight into maximizing […]
HR professionals require a variety of skills to work in the field. Background in social science is always good start as the best HR professional possesses excellent interpersonal skills and knowledge of human psychology, as well as strong written and verbal skills.
If you want to improve your earnings or revenue, update your…
We are predominately in the Information Technology Age as such the developments in technology now dominate sourcing to a large extent. First we had Desktop computers, than came Laptops, than tablets and now we have smart phones making their way into every home. It is only fair to say that Mobile Recruiting is the next development in sourcing.
With almost everybody having a smart phone it is obvious that job seekers will want to view and apply for jobs via mobile. Here’s…
One of the hot trends in recruiting right now is using social media to reach candidates. This infographic looks at how businesses can use social platforms to attract new candidates.
Discover 10 simple, but powerful tools you can immediately use to research your small business competition
The post 10 Simple Tips for Researching Your Competition (+ Free Action Plan) appeared first on Shoestring Marketing.
Gunner Lovelace, founder of Thrive Market, has had his share of business failures but now has it figured out. Thrive Market is proof- he started with 10 employees and now has 400, all in a year. Creating an incredible team and internal culture can truly make your business. Are you playing by the right rules?
Recruitment process sustainability is becoming a key focus for many companies, but this topic has only started to take hold in the last few months. In the past, the recruitment industry has focused on simply filling current positions as quickly as possible, without paying much attention to ensuring efficiency or sustainability. Due to the lack of alternative options, many companies were driven to accept the services provided by the recruitment industry. High fees, very little focus on…
SEO Hacker is scaling up. We constantly are and I’ve learned a lot in the past 2 years about what it really means to be CEO. So for this series, I’ll be discussing more about how to run your SEO team better. Whether you’re an SEO agency owner, a business owner who hired an SEO […]
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.YouTube did it with videos, Instagram did it with photos, and Amazon did it with books. Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don't do it. Of course, once you have a brand and more resources, it can pay to expand your book selling to a full e-commerce site.In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope:Time to market is tied to the size of your offering. In many business domains today, the market seems to change about every ninety days. With the current low cost of entry, nimble competitors appear quickly and seize the high ground of your existing customers and potential. No startup can implement a broad strategy quickly enough to stay ahead. Broad product offerings require too much infrastructure. More money is hard to find, and building efficient multiple processes is even harder. Every aspect of every product requires development, testing, manufacturing, marketing, and distribution. The probability of failure goes up exponentially as the number of product features increase. It's tough for an elephant to be agile. Every successful startup I know has pivoted a couple of times, as they learn what really works in the marketplace and in the sales process. Did you know that both YouTube and Facebook started out to be dating sites? Even IBM, with their personal computer, had trouble making their elephant dance. Ongoing market leadership requires continuous innovation. The initial larger cost in time and dollars is only the beginning. The first-to-market advantage doesn't last long. You need continuous innovation in all elements of your product line to stay ahead, or your startup will be quickly left in the dust. Marketing a product with too many features is self-defeating. It's almost impossible to craft a memorable message that has more than three bullets. The more you try to capitalize on the breadth and depth of your solution, the more people don't get the message at all, and settle for a competitor that focuses on their personal hot-button. Your personal bandwidth is quickly exceeded. When your solution has too many elements, even you can't keep the priorities straight, and your team gets frustrated, tired, loses motivation, and tends to not do anything well. As a new entrepreneur in a new startup, it's better to walk before you try to run. At the same time, focusing on the wrong things is equally destructive and unproductive. In some environments product focus is not the most important element. Perhaps the focus should be on a single distribution channel, better customer service, or a simplified pricing structure. In all cases, hiring the best people is likely more important than adding a few features to your solution.Thus the first and top focus for every entrepreneur should be on strategy. The strategy needs to be simple, written down, and communicated regularly to the entire team. A simple test is to see if you can quickly name your top three priorities, and if every team member is able to respond quickly with the same three. Too many strategy elements generate lots of work, but few results.The final focus should be on emphasizing strengths and measuring success, rather than on solving the crisis of the moment and eliminating weaknesses. Only by focusing on the right elements of market, product, business, and people, can you really hope to win. Bigger is not necessarily better. Be the best in your chosen niche and you can change the world. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Digital marketing is a constantly-evolving industry. This past year has already seen massive shifts, and the next 12 months show no signs of slowing down. Between new Google algorithms, innovative techniques and emerging tools, we know 2016 will look much different than 2015. At EverSpark Interactive, we’re eager to see how the industry will evolve […]
The post How Digital Marketing Will Change in 2016 appeared first on Atlanta SEO Company.
Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.
The post 10 Ways To Simplify Your Local Marketing Strategy In 2016 appeared first...
Please visit Search Engine Land for the full article.
Columnists Mary Wallace and Mike Samuels believe CMOs and their marketing organizations need to get better at what they do. How? It's all about aligning their processes, people and infrastructure.
Please visit Marketing Land for the full article.
When I started my career as a recruiter, I thought it would be a given that people would know how to prepare for interviews. As we all know, however, that is not always the case.
As part of the hiring process, my colleagues and I typically call our candidates to help prepare them for their interviews. This is not only an opportunity for us to impart some institutional knowledge about our client to ...
Virtually all leaders believe that to stay competitive, their enterprises must learn and improve every day. But even companies revered for their dedication to continuous learning find it difficult to always practice what they preach.
