When I’m trying to make it to my son’s drum lesson, the efficiency of Modern Attachments makes it easier to get out of the office on time.

And when I’m caught up in a great conversation with my team and have lost track of time, Cortana reminds me that I’ll need to leave now if I want to make it to my meeting on the other side of campus.

 

In little ways like this, and big ways, technology is changing what it means to be productive and how we live our lives.

 

 

At the recent Windows 10 devices briefing our CEO, Satya Nadella, made it clear: focusing on the person at the center of technology is essential to re-envisioning and improving it. I couldn’t agree more.

 

As I think about what that means, the implications are widespread. What it means is that the lines between our personal and professional lives have blurred. Technology and solutions that once fit cleanly within one experience or another now have to work harder to fit into both.

 

For partners, that means you can’t just think about creating a great point solution anymore, you must understand your customers’ businesses, their needs, and how the people within the companies will use it.