Tweets Of The Week: Be An Industry Expert
Using tech tips, highlighting important industry news and displaying company awards, solution providers used social media to show off their best assets.
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Strike The Right Tone With Your Marketing Efforts
There's an art to marketing, and the channel would do well to be a little more artful.
Tweets Of The Week: Its A Celebration!
Celebrating a holiday on social media is a great way to show off a fun company culture and take a break from serious business Tweets.
Tweets Of The Week: Stay On Top Of Current Events
Solution providers this week were tweeting about President Obama's TechHire initiative, security breaches, adding a channel spin to popular hashtags and even high-fiving a celebrity donating a 3D printed arm to a disabled child.
10 Marketing Tips From The Founder Of Geek Squad
Customers love scrappy underdogs, and the best way to make your company look like one is through a low-budget marketing campaign, according to Robert Stephens, the founder of Geek Squad.
7 Reasons To Increase Your Focus On Customer Lifetime Value
Even though sales, as a practice, is evolving in the IT channel, CLV still isn’t top of mind for every value chain organization.
Tweets Of The Week: Favorite Tweets From 2015 XChange Solution Provider
Take a look at some of our favorite Tweets from solution providers and their execs at the event.
XChange: These Mistakes Are Killing Your Brand
Branding doesn't mean spending millions, David Mayer, senior partner at Lippincott, said at 2015 XChange Solution Provider. However, solution providers do need to avoid some common missteps.
Tweets Of The Week: Show Off A Little
There's nothing wrong with showing off a little, especially when it comes to promoting your business on social media. Take a look at 10 solution providers that showed off their best assets this week.