How can solution providers make more money? Here are five insights from a pioneer in technology marketing.

Marketing may not be high on the priority list, but, done right, it can open the door to more sales, according to a solution provider executive.

Marketing may not be high on the priority list, but, done right, it can open the door to more sales, according to a solution provider executive.

How can solution providers grow organically? Here are three lessons from New York-based Salesforce consultancy Bluewolf.

An IT management software exec discusses the different ways partners can help clients adopt cloud.

Amid many partner opportunities in security, here are five reasons VARs may want to check out secure file sharing and collaboration.

TerraNova Consulting Group explains how the channel can add to their recurring revenue streams through wireless plans.

Brocade's CMO breaks down how solution providers should treat and best utilize LinkedIn, Facebook and Twitter.

Take it from a marketing professional: You need IT’s help to drive success in 2016.

Startups don't always invest in the channel from Day One. However, advanced threat detection startup Cyphort did, and the investment is starting to pay off, channel chief Denise Hayman said. 

How can a marketing organization for a multi-billion dollar solution provider become more effective? It took a combination of planning, people and technology. Here’s the story from the chief marketing officer of Avanade.

How can channel partners become more knowledgeable about the cloud and making money from it? Take some tips from the CEO of master agent PlanetOne Communications, who created an online repository, Cloud 411, which could hold answers for you.

A tech advisory firm highlights the importance of focusing on application behavior and usage when weighing a cloud-migration decision, rather than the workloads that would run in the cloud. But price should not be the chief consideration, Information Services Group warns.

Training has proven to be the ticket to success for New Haven, Conn.-based SMB Networks, and now the managed services provider is hoping to extend those wins to its growing security practice.

iOS 9 might have broad implications for iPhone 6 users, but Apple's newest operating system also has significant enterprise features that channel partners should keep their eyes on.

Internet of Things specialist CytexOne is diving head first into the hospitality industry by forming its own CytexOne Hospitality full-service division. 

While the Avengers were battling Ultron and his robot army on the big screen, hyper-converged infrastructure rivals Nutanix and SimpliVity, along with their channel proxies, were battling each other in the publicity arena.

Its new tagline, 'The Network Security Company' is a change the 24-year-old company says represents the start of a new era. 

8x8 CMO Enzo Signore explains why the channel needs to make the shift from on-premise unified communications to cloud solutions in 2015. 

Many solution providers are taking steps toward teaming up with resellers, but some aren’t laying the foundation necessary to ensure that both parties succeed.