Beyond a service model: becoming an innovator

The business world is evolving at an exponential rate—and more than ever, Microsoft Partners are leading the charge.
A recent trend is that many Microsoft Partners are moving away from traditional consulting and software reselling, to developing their own scalable, commercialized IP.

In the most interesting cases, platforms are designed as a foundation for customized solutions. Partners are finding that, with careful design and some modifications, the IP they create for one customer can be used by others. MOQdigital with its Cloud Data Manager (CDM) is one company that has adapted to this model very well.