Poor performance can impact your deliverability rates and have larger implications in regards to privacy and CAN-SPAM violations if you are not compliant.
The post Email Deliverability and Data Quality appeared first on ANNUITAS.
As of October 2015, commissions under the Advisor program were reduced from 23% to 15% in the first year and from 4% to 3% in the second year. You can still make money as an Office 365 Advisor. Read our three-step guide to find out how.
The post The Microsoft Advisor’s 3 Guaranteed Steps to Success appeared first on SherWeb.
Each year, CRN recognizes the top channel executives in the industry with their CRN Channel Chiefs list . The prestigious Channel Chiefs list identifies channel executives who consistently defend, promote and execute effective channel partner programs and strategies. CRN Channel Chiefs are chosen by the CRN editorial staff and are considered the channel elite based on their track record of channel accomplishments, standing in the industry, dedication to the partner community and plans for driving future business innovation and channel growth. This year, seven [...]
From hyper-personalization to voice interfaces, columnist Chad White takes a look at what email marketers should expect in four years.
Please visit Marketing Land for the full article.
In 2013 fully 83 percent of marketers surveyed by Regalix Research said that a cross-channel marketing strategy is critical to the marketing function. Less than a year before that, research indicated...
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For the past 30 years, most B2B channel professionals have thought of their channel as a sales channel. Indeed, in the "good old days," the standard operating procedure equated to the B2B manufacturer/vendor doing the marketing, the channel partner the selling.
But times have changed. The 5-person "box-pusher" channel partner model of the past has, for the most part, gone the way of the dinosaurs. Today's successful channel companies are diverse, vibrant business engines, firing on many cylinders, including innovative value-added services, managed services, business consulting, eCommerce, billing aggregation, and marketing. Today's channel is much more than a sales channel; it's a marketing, sales, delivery, and support channel.
The majority of channel partners now employ their own professional marketers and marketing programs - which can be a good thing or a bad thing. Left unchecked, channel partners' marketing efforts can ignore, dilute, confuse, or (worse!) damage a tech vendor's brand. Leveraged, channel partners' relatively newfound marketing prowess represents a powerful amplifier for tech vendors to extend their marketing reach. At Cisco's Marketing Velocity event this spring, many Cisco channel partners evidenced a marketing aptitude for digital customer engagement that rivals that of many tech vendors.Read more
This IDC study looks at many interesting topics about the tremendous success of SADA Systems. At the June 3, 2015, IDC Software Channel Leadership Council in San Mateo, California, Program Vice President, IDC's Channels and Alliances Research, Darren Bibby, interviewed Tony Safoian, CEO of 120-employee solution provider SADA Systems. SADA is a highly successful business partner of both Microsoft and Google. This interview delves into the differences between working with the two companies, as well as many of SADA's biggest changes it has had to make in moving to the cloud, plus some highly insightful ideas as to how to best run a growing and successful IT solution provider."Tony Safoian has built SADA Systems into an award-winning partner of both an old guard software vendor in Microsoft and a new guard vendor in Google. But somehow, he has made it work out on all fronts. He has a great story," says Darren Bibby, program vice president, IDC's Channels and Alliances Research.
Microsoft has signed a landmark agreement with NATO to address the rising need of protection against cybersecurity threats for governments throughout the world. Read more...
Dell, as an organisation, is on a transformational journey at the moment and the channel route is the main way it intends on penetrating the market, according to its A/NZ channel and alliances general manager, Geoff Wright.
Where a product launches heavily influences its success, making understanding each channel’s unique rules and protocols essential to determine the best outlet for a new product, Ian Kelleher, director of strategic channels at Peeled Snacks told attendees at the Summer Fancy Food Show.
As part of the Top 100 Executives of 2015, CRN looks at 25 channel sales executives that really stood out as they worked to bring success to their partners.
For the past 30 years, most B2B channel professionals have thought of their channel as a sales channel. Indeed, in the "good old days," the standard operating procedure equated to the B2B manufacturer/vendor doing the marketing, the channel partner the selling.
But times have changed. The 5-person "box-pusher" channel partner model of the past has, for the most part, gone the way of the dinosaurs. Today's successful channel companies are diverse, vibrant business engines, firing on many cylinders, including innovative value-added services, managed services, business consulting, eCommerce, billing aggregation, and marketing. Today's channel is much more than a sales channel; it's a marketing, sales, delivery, and support channel.
The majority of channel partners now employ their own professional marketers and marketing programs - which can be a good thing or a bad thing. Left unchecked, channel partners' marketing efforts can ignore, dilute, confuse, or (worse!) damage a tech vendor's brand. Leveraged, channel partners' relatively newfound marketing prowess represents a powerful amplifier for tech vendors to extend their marketing reach. At Cisco's Marketing Velocity event this spring, many Cisco channel partners evidenced a marketing aptitude for digital customer engagement that rivals that of many tech vendors.Read more
